31st May 14:01 GMT
Ryanair & the Aggregation of Marginal Gains Theory

Ryanair & the Aggregation of Marginal Gains Theory

Nigel Greenwood, author & CX expert, explores how Ryanair have transformed themselves into a customer-centric business, in part by employing the ‘Aggregation of Marginal Gains’ theory that worked so well for British cycling. Emphasising the cumulative effect of making small, incremental improvements, Nigel shows how Ryanair have gone from zero to hero in the customer experience space.

Expert    by Nigel Greenwood, Customer Experience & Journey Mapping Expert, Simply Customer

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