13th Jun 16:23 GMT
Uncover the Emotion you Wish to Evoke

Uncover the Emotion you Wish to Evoke

Colin Shaw – CX expert and founder of consultancy Beyond Philosophy – has long argued for an emotions-based approach to the customer experience. In this practice-oriented article he shares strategies for identifying the key emotion(s) your company wants to evoke in its customers, and how you can effectively embed these across your customer experience.

Expert    by Colin Shaw, CX Expert and Blogger,

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