Deepening customer relationships through insurance on-the-go

Deepening customer relationships through insurance on-the-go

60% of people in the UK use a smartphone or tablet device. For insurers, this poses an opportunity to aquire more customer intelligence data. Paul Wishman, Group E-commerce Director of LV= shows us how.  

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Are you relating to your customer at all levels?

Customer centricity is more than a focus on getting process, people and technology customer focused internally but fundamentally, it must align the organisation at all levels to connect, collect and retain customers in a highly competitive world. Read More

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Are you drawing customers in, or driving them away?

There is a fine line when it comes to tracking customer behaviour. Read what not to do with your customers data or run the risk of overstepping the mark into customer invasion. Read More

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