Maximizing the value of a retail loyalty program

With new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Is there still a role for the traditional published loyalty program?Read More

Expert Blog
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Are you earning customer loyalty, or are you buying it?

Having loyal customers is fundamental to the long-term success of a business. But how do we deal with the numerous studies that have been done that show that loyalty amongst customers is decreasing? Read More

Expert Blog
Credit card security

The fatal flaw of loyalty programs

The average American belongs to 18 different loyalty programs, and yet 77% of loyalty programs that focus on awards alone are failing within the first two years. The root of this problem is that there’s a big difference between human loyalty and corporate loyalty.Read More

Expert Blog
CEFS

Building true customer loyalty, one customer at a time

Stop fiddling with your pricing, stop tinkering with your technology and stop fishing for likes on Facebook. Start engaging with your customers one on one: Checking on them, hearing what they have to say, letting them know that their business matters to you, and that they matter to you.Read More

Expert Blog
Rewarding customers when and where they need it

Rewarding customers when and where they need it

Chris Popple, Managing Director of Digital Banking at Royal Bank of Scotland talks about how RBS are providing loyal customers with relevant rewards.

Video
How does Tesco use financial services to build greater loyalty?

How does Tesco use financial services to build greater loyalty?

Karl Bedlow, Managing Director, Insurance of Tesco Bank explains how and the challenges it faces to reward customers.

Video
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