The importance of trusting your customers

The importance of trusting your customers

Mark Mullen, Chief Executive of first direct, explains why rational, reasonable and well thought through design decisions can still mean the overall customer experience is lost.

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The Customer Service Experience and Human Memory

The human memory is incomplete and selective. Therefore, service providers have the opportunity to create a positive memorable customer experiences from the negatives ones. Read More

Expert Blog
Memorable customer experiences: Peter Deane

Memorable customer experiences: Peter Deane

Peter Deane, Customer Experience & SDMC Divisional Lead at RBS, tells us about his most memorable customer experience and why he remembers it.

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Memorable customer experiences: Sean Risebrow

Memorable customer experiences: Sean Risebrow

Sean Risebrow, Customer Experience Director at Virgin Media, discusses his most memorable customer experience and what was so good about it.

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How being proactive can make all the difference

Our customer experience expert, Adrian Swinscoe, describes how Virgin Atlantic’s proactive approach made for a truly memorable customer experience. Read More

Expert Blog
Memorable customer experiences: Mark Mullen

Memorable customer experiences: Mark Mullen

Mark Mullen, Chief Executive at first direct, recalls a recent customer experience and why the blindingly obvious is an idea only understood by customers.

Video
Memorable customer experiences: Nigel Doust

Memorable customer experiences: Nigel Doust

Nigel Doust, Chief Executive of Blackbay, discusses a modern and memorable high street experience

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