Vary customer experience across your digital channels

Vary customer experience across your digital channels

This clip of our recent Engaging the Digital Banking Consumer webinar discusses the customer experience across different digital devices and incoporates a number of our previous themes; from our emotions as consumers to providing a seamless omnichannel experience that will wow your customers.

Webcast

Marketforce recently ran a live debate with industry leaders from within banking to discuss the changing channel strategies and to answer the reoccurring debate within the industry; ‘what will customers will expect from their banks in the future?’

Download the full report featuring the hot topics of discussion and the resultant insights from our excellent panel.

Report
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Utilising the omnichannel tool

For most brands, omnichannel is an excuse and not a real strategy. It’s often what brands do when they are too afraid to make real changes or take the necessary risks.Read More

Expert Blog
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John Lewis’s omnichannel challenge

John Lewis, with its distinctive green and white logo has long been the undisputed retail King of customer satisfaction for many many years. Yet even John Lewis fail to master omnichannel with its channels still not yet integrated.Read More

Expert Blog
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The right way to do omnichannel

The key to a good omnichannel strategy is to only use it when it can enhance what you are already doing, in a way that creates a more seamless and frictionless experience. Read More

Expert Blog
Does your business need to be in every channel?

Does your business need to be in every channel?

We caught up with Kitri Srivastava of Hiscox at our Operations and Technology in Financial Services event and asked her, should organisations embrace omnichannel and be in every channel? 

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Omnichannel: creating joined up relationships

Omnichannel: creating joined up relationships

Anne Boden, former COO at AIB Bank gives her views on the challenges of delivering omnichannel, and why banks haven’t quite delivered it yet.

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The future is omnichannel

The consensus from our omnichannel banking panel: Omnichannel is an important element of a superior customer experience. Read More

Expert Blog
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Does your business need to be in every channel?

A word of warning from Adrian Swinscoe, resist being sucked into the latest omnichannel craze or run the risk of compromising your company’s future success. Read More

Expert Blog
What is the difference between multichannel and omnichannel?

What is the difference between multichannel and omnichannel?

Alison Wilkes, general manager of FIS took part in our recent Omnichannel Banking Webinar. We took the opportunity to ask her, once and for all, ‘what is the difference between a multichannel and an omnichannel service?’ 

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What is omnichannel?

What is omnichannel?

What actually is omnichannel and how does it differ to multi-channel? Anne Boden, former Chief Operating Officer at AIB explains.

Video
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