Barclays Case Study: Forming a customer-led organisation

Barclays Case Study: Forming a customer-led organisation

At the 3rd annual 20:20 CX Summit, Matt Hammerstein – Head of Customer & Client Experience at Barclays – presents a case-study of how Barclays have positioned themselves to meet the ever-higher demands of customers, who increasingly expect banks to deliver experiences as rewarding and compelling as those in retail or hospitality.

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