Bupa - Designing an experience that inspires loyalty

Bupa - Designing an experience that inspires loyalty

At the 3rd annual 20:20 CX Summit, Andrew Clayton, Global Brand & CX Director at Bupa, examined the cornerstones of loyalty in the highly-emotive context of healthcare and insurance provision. Offering key learnings from Bupa’s ongoing journey towards customer-centricity, Andrew argues for a process of transformation that keeps going to embed the customer at the heart of your business.

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